CAUGHT IN THE WILD

Brand building in pristine waters

As part of Patagonia Seafood’s efforts to win the American market, we created Wild Patagonia premium brand of argentine red shrimp.

The chosen brand name Wild Patagonia represents the distinctive origin of the product and its natural wild-caught unparalleled quality.

Using southern Patagonia’s unspoiled pristine seascape as inspiration for the packaging design, our team infused the brand´s differential message into the final brand identity.