TO V OR NOT TO V

Re-imagining a vegan burger start-up brand for mainstream adoption.

Local startup Nutree, offering a delicious, all natural, vegan, quinoa-based take on burgers approached us to help them redefine its brand identity to prepare for growth.

We bet on an eye-catching playful design, lettering and illustrations to convey the made-with-love indie spirit of the business while anchoring its value proposition on clear nutritional RTBs ready to tame the shelves.

Nutree´s new image was instrumental to the rapid transition of its business from local specialized delis to large national grocery retailers while maintaining the original soul of the brand alive and leveraged as a strategic differential asset.