AWARD-WINING IDENTITY BUILT ON HERITAGE

We revamped Mexico´s peanut category leader to harness 60+ years of history and pave its road forward.

We developed the new brand identity for the Peanut leader Mafer in its category, including its package portfolio, and a new visual language to help strengthen its leadership position and consolidate its iconic value in the market. Leveraging the past to foster the future.