MORE THAN A MANLY STACHE

Empowering a beloved local brand

Los Cuates, a very popular snack from Guatemala, contacted us to revamp the beloved brand image and update its packaging architecture to face a generational shift in their core demographics.

We developed a comprehensive brand toolkit including a new engaging logo, a charismatic visual language amplifying the brand sense of humor and sassy attitude, updated brand characters ready to conquer social media, and a new packaging line up empowered to win at the crowded local street points of purchase, paving the way for long lasting success.