SPIN OFF THE WORLD’S LEADING SNACK BRAND

Updating Lay´s Artisan line extension to conquer new markets

To empower its Latin American rollout, VAG was entrusted with Lay´s Artesanas packaging redesign.

By merging the global iconic brand image with artisanal elements, we instilled a traditional, handcrafted and simple look that enables the brand storytelling to reach exciting new depths, and regain traction among an ever-growing food conscious audience.