IGNITING AN EXPLOSIVE BRAND

Rebranded to make the new generations tick.

Kacang, a Mexican line up of intense-flavored peanuts conducted a rebranding to deepen the bond with their core audience, young urban teenagers craving exciting new experiences.

We built the new identity upon the brand´s distinctive mind blowing flavor intensity and its strong social lifestyle attitude.

The resulting success propelled Kacang into becoming a full blown regional snack platform. Since the original launch in Mexico we´ve been helping with its deployment across Latin America, landing the new packaging architecture across borders, and building lift & shift guidelines to streamline future expansion.