LINE UP EXPANSION

Creating a bottled water brand portfolio

Over the years VAG has partnered with Nestlé Waters to grow the Glaciar product architecture, the leading Argentine low-sodium spring water, co-creating Glaciar line extensions Glaciar Go, for fitness enthusiasts, and Glaciar Plus, a low-sodium alternative to flavored waters.

These new product platforms inherit the brand DNA while stretching its reach, helping the brand connect and capitalize a far wider audience, establishing Glaciar as the go-to brand for low-sodium spring water.