THE REVAMPING OF AN ICON

Updating brand identity to refuel a beloved classic brand.

With nutrition and foodie lifestyle playing a central role in today´s culture and evolving on a daily basis, iconic cooking oil brand Cocinero asked for our help to stay current.

We revamped their logo and iconic brand character, redesigned the packaging line up, and developed POS elements to expand the successful new image to the brand’s shopper experience.

The resulting identity builds on the iconic factor, taking the brand up to speed with times, and strengthening its role as the category leader without straying away from its classic signature look and feel.