MAKE IT POP

Eye-popping popcorn at P.O.P.

Long-time client PepsiCo approached us to develop a shopper campaign focused on Cheetos’ iconic Chester Cheetah and the popcorn category experience for the upcoming launch of Cheetos Popcorn in South America.

Our team developed a campaign concept and packed it up into a regional toolkit for asynchronous lift and shift in South America. A comprehensive array of merchandising vehicles prepared to conquer OT and DTS channels, as well as both in-store and digital activations, resulted as expected in a bucketload of eye-popping popcorn at P.O.P.