CAN YOU HANDLE THE CRUNCH?

A 360 campaign with some serious attitude issues.

For the upcoming launch of the new product Cheetos Crunchy in Argentina and Venezuela, PepsiCo contacted us to create an exciting 360 campaign revolving around product experience and its distinctive crunchiness.

We devised the TOO CRUNCHY communication concept, and landed it to every brand touchpoint, ranging from video, packaging, digital ads, shopper experience, out of home billboards, and BTL activations to build a mischievously funny awareness campaign featuring Chester Cheetah´s attitude as leitmotiv.