HANDS ON A HOUSEHOLD CLASSIC

Breaking bread, inviting a new generation to Blancaflor´s table.

Home cooking is probably the ultimate daily act of love, the perfect vehicle for a ritual that revolves around sharing, caring, nourishing, pleasure, and togetherness.

To engage the brand´s audience we developed a new packaging design architecture around the food preparation ritual. The perfect ingredient to honor Blancaflor´s classic line of flour heritage and invite a new generation to the table.